A professional team dedicated to your needs ....
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Updating, is a brand of consultants in marketing and communication focused in the following sectors: energy, plant engineering, lifting and heavy transport and industrial design.
Updating, born in 2005, is a contents producer and it has developed the planning of important conferences’ agenda regarding technical themes for years. Contents production means analysis of the subject to debate in order to define the interesting topics to disclose in the agenda and the opinion leaders to invite.
Since 2006 Updating conducts “qualitative” market analysis in specific sectors and it supports companies on commercial and marketing/communication issues.
Updating is a professional agency with a twenty-years experience which provides advice and comprehensive services for communication and marketing activities of companies.
Updating partners contribute with their professionalism to develop the company, to know the market, to deepen customer needs and to assist them in the daily activities of marketing and business relations.
Olga Calenti
Founder and Partner. Active for over thirty years in the design and implementation of B2B events, earning a Master's in Public Relations FERPI, she served as project manager for exhibitions and events. She worked on managerial training in the sector of finance and organization, working for Milano Finanza Convegni and Somedia (La Repubblica). She steered communication and marketing projects as a freelance consultant for many multinational companies in many industries, including the pharmaceutical one. Starting from the mid-2000s she specialized in the energy industry.
Erminia Corsi
Partner. Graduated in Physics, she has always worked on marketing and business development in Emerging and Developing Markets, created and stimulated by technology innovation and regulatory scenarios. In 2001 she walked up to the energy industry: she collaborated to the start-up of some local TLC companies, born in the context of ex-municipal industries, she started collaborations among ICT companies and companies of the Energy&Utilities sector. For two years she has had a blog in which she studies renewable and energy efficiency market.
Marco Comelli
Founder and Partner. Graduated in Political Science at Università Cattolica del Sacro Cuore in Milan, active for almost thirty years in communication and marketing fields, he has had responsibilities in Communication and External relations functions for big Italian multinational companies and lately for societies from the Italian Fiat Group. He is a recognized expert in communication and marketing in sectors such as energy, design, sustainability and high-tech in general.
Guido Poli
Graduated in Political Sciences with an economic focus. Copywriter, creative, creative director in communication and advertising agencies for 15 years. Communication and branding strategy consultant. He has collaborated with important Italian and international publishers. He is a management training professional with focus on effective and collaborative interpersonal communication, public speaking and impactful communication, self-leadership and change management. He is an AICP (Italian Association of Professional Coaches) business coach.